1. data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the “Information on the controller” section of this privacy policy.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.
Other data is collected by our IT systems automatically or with your consent when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time if you have any further questions on the subject of data protection.
Analysis tools and tools from third-party providers
When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done using so-called analysis programs.
You can find detailed information on these analysis programs in the following privacy policy.
2. hosting
External hosting
This website is hosted externally. The personal data collected on this website is stored on the servers of the hoster(s). This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.
External hosting is carried out for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Our host(s) will only process your data to the extent necessary to fulfill its performance obligations and follow our instructions with regard to this data.
We use the following hoster:
Strato AG
Otto-Ostrowski-Straße 7,
10249 Berlin
Order processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3. general notes and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.
Note on the responsible body
The controller responsible for data processing on this website is
ELDERKIN Music
Christian Fenske
Lavendelweg 5
71139 Ehningen
Phone: +49 173 4072574
E-Mail: music@elderkin.de
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Storage period
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.
General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.
Data protection officer
We have appointed a data protection officer.
Christian Fenske
Lavendelweg 5
71139 Ehningen
Phone: +49 (0)173 4072574
Email: music@elderkin.de
Note on the transfer of data to third countries that are not secure under data protection law and the transfer to US companies that are not DPF-certified
Among other things, we use tools from companies based in third countries that are not secure under data protection law and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in third countries that are unsafe under data protection law.
We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has suitable additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this privacy policy.
Recipients of personal data
As part of our business activities, we work together with various external bodies. In some cases, it is also necessary to transfer personal data to these external bodies. We only pass on personal data to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g. passing on data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 para. 1 lit. f GDPR or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid contract for order processing. In the case of joint processing, a joint processing agreement is concluded.
Withdrawal of your consent to data processing
Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)
IF THE DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).
IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.
Information, rectification and erasure
You have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correction or deletion of this data at any time within the framework of the applicable legal provisions. You can contact us at any time if you have further questions on the subject of personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.
- If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection in accordance with Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
SSL and TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in the browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If there is an obligation to send us your payment details (e.g. account number for direct debit authorization) after the conclusion of a fee-based contract, this data is required for payment processing.
Payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in the browser line.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to advertising e-mails
We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
4. Data Collection on This Website
Cookies
Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or an automatic deletion is carried out by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.
Cookies that are necessary for the execution of the electronic communication process, for providing certain functions you desire (e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring the web audience) are stored based on Art. 6, Para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is exclusively based on this consent (Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG); consent can be revoked at any time.
You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website in our privacy policy.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources.
The collection of these data is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this, the server log files must be recorded.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is based on Art. 6 Para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after the processing of your inquiry has been completed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Inquiry by Email, Phone or Fax
If you contact us by email, phone or fax, your request, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not share this data without your consent.
The processing of this data is based on Art. 6 Para. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 Para. 1 lit. f GDPR) or on your consent (Art. 6 Para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.
The data sent to us by you via contact requests remain with us until you request us to delete them, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after the processing of your request has been completed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.
Use of Chatbots
We use chatbots to communicate with you. Chatbots are capable of responding to your questions and other inputs without human assistance. To do this, in addition to your inputs, the chatbots analyze additional data to provide suitable answers (e.g., names, email addresses, and other contact details, customer numbers and other identifiers, orders and chat histories). Furthermore, your IP address, log files, location information, and other metadata can be captured via the chatbot. These data are stored on the servers of the chatbot provider.
Based on the collected data, user profiles can be created. Additionally, the data can be used for displaying interest-based advertising if the other legal requirements (especially consent) are present. The chatbots can be linked to analysis and advertising tools for this purpose.
The collected data can also be used to improve our chatbots and their response behavior (machine learning).
The data entered by you during communication remain with us or the chatbot operator until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after the processing of your request has been completed). Mandatory legal provisions – in particular retention periods – remain unaffected.
The legal basis for the use of chatbots is Art. 6 Para. 1 lit. b GDPR if the chatbot is used for initiating a contract or within the framework of contract fulfillment. If the corresponding consent has been requested, processing is exclusively based on Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. In all other cases, the use is based on our legitimate interest in the most effective customer communication possible (Art. 6 Para. 1 lit. f GDPR).
Registration on This Website
You can register on our website to use additional functions on the site. We use the data entered for this purpose only for the use of the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
For important changes, such as in the scope of the offer or for technically necessary changes, we use the email address provided during registration to inform you in this way.
The processing of the data entered during registration is carried out for the purpose of implementing the user relationship established by registration and, if necessary, to initiate further contracts (Art. 6 Para. 1 lit. b GDPR).
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.
5. Social Media
This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection between your device and the Facebook server is established. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like Button” while you are logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. Please note that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at https://de-de.facebook.com/privacy/explanation.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing by Facebook following the transfer is not part of the joint responsibility. The obligations jointly incumbent upon us were stipulated in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. You can obtain further information from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
<h3>X (formerly Twitter)</h3> Features of the service X (formerly Twitter) are integrated on this website. These functions are offered by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For data processing of persons living outside the USA, the branch office Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, is responsible.
When the social media element is active, a direct connection between your device and the X server is established. X (formerly Twitter) thereby receives information about your visit to this website. By using X (formerly Twitter) and the “Re-Tweet” or “Repost” function, the websites you visit are linked to your X (formerly Twitter) account and made known to other users. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data and its use by X (formerly Twitter). Further information can be found in the privacy policy of X (formerly Twitter) at: https://twitter.com/de/privacy.
If consent (Consent) has been obtained, the use of the aforementioned service is based on Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of the service is based on our legitimate interest in achieving the most comprehensive visibility possible on social media.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html.
You can change your privacy settings with X (formerly Twitter) in the account settings at https://twitter.com/account/settings.
6. Analysis Tools and Advertising
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that helps us integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It only manages and deploys the tools integrated through it. However, the Google Tag Manager captures your IP address, which may be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s device (e.g., device fingerprinting). The consent can be revoked at any time.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used, and the origin of the user. These data are summarized under a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can record your mouse and scrolling movements and clicks with Google Analytics. Google Analytics also uses various modeling approaches to supplement the collected data sets and applies machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a server of Google in the USA.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on the handling of user data by Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Signals
We use Google Signals. When you visit our website, Google Analytics captures, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). These data can be used with the help of Google Signal for personalized advertising. If you have a Google account, the visitor data from Google Signal are linked to your Google account and used for personalized advertising messages. The data are also used to create anonymized statistics on the user behavior of our users.
Order Processing
We have entered into a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics E-Commerce Measurement
This website uses the “E-commerce Measurement” function of Google Analytics. With the help of E-commerce Measurement, the website operator can analyze the purchasing behavior of the website visitors to improve his online marketing campaigns. Information such as the orders placed, average order values, shipping costs, and the time from viewing to the purchase of a product are collected. These data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https://www.hotjar.com).
Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record, among other things, your mouse and scrolling movements and clicks. Hotjar can also determine how long you remained with the mouse pointer on a particular spot. From this information, Hotjar creates so-called heatmaps, which can be used to determine which areas of the website are preferably viewed by the website visitor.
Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you aborted your entries into a contact form (so-called conversion funnels).
In addition, direct feedback from website visitors can be obtained with Hotjar. This function serves to improve the web offerings of the website operator.
Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or the use of device fingerprinting).
If consent (Consent) has been obtained, the use of the aforementioned service is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior to optimize both its web offerings and its advertising.
Disabling Hotjar
If you want to disable data collection by Hotjar, click on the following link and follow the instructions there: https://www.hotjar.com/policies/do-not-track/
Please note that disabling Hotjar must be done separately for each browser or device.
More information about Hotjar and the data collected can be found in Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy
Order Processing
We have concluded a contract for order processing (AVV) for the use of the service mentioned above. This is a contract required under data protection law that ensures that the personal data of our website visitors are processed only according to our instructions and in compliance with the GDPR.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements on the Google search engine or on third-party websites when the user enters specific search terms into Google (keyword targeting).
Additionally, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate these data by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign individuals who have interacted with our online offerings to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with the cross-device functions of Google. In this way, interest-based, personalized advertising messages, which were adapted to your previous usage and browsing behavior on one device (e.g., mobile phone), can also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.
More information and Google’s privacy policy can be found here: https://policies.google.com/technologies/ads?hl=de.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Audience Building with Customer Matching
We use customer matching from Google Remarketing for audience building. We transfer specific customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and are logged into their Google account, they will be shown matching advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.
More information on Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Facebook Conversion API
We have integrated the Facebook Conversion API on this website. The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
The Facebook Conversion API allows us to capture interactions of website visitors with our website and pass them on to Facebook to improve advertising performance on Facebook.
Specifically, data such as the time of access, the accessed webpage, your IP address, and your user-agent, as well as possibly other specific data (e.g., purchased products, value of the shopping cart, and currency) are captured. A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing by Facebook following the transfer is not part of the joint responsibility. The obligations jointly incumbent upon us were stipulated in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Further information on data protection from Facebook can be found here: https://de-de.facebook.com/about/privacy/.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
Order Processing
We have concluded a contract for order processing (AVV) to use the above-mentioned service. This is a contract required under data protection law that ensures that this service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Facebook Custom Audiences
We use Facebook Custom Audiences. The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, take advantage of our free or paid offers, transmit data to us, or interact with the Facebook content of our company, we collect your personal data. If you give us your consent to use Facebook Custom Audiences, we will transmit these data to Facebook, with which Facebook can play out suitable advertising to you. Furthermore, target groups can be defined with your data (Lookalike Audiences).
Facebook processes these data as our order processor. Details can be found in the terms of use of Facebook: https://www.facebook.com/legal/terms/customaudience.
The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. The consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
7. Newsletter
Newsletter Data
If you wish to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. Additional data is not collected or only on a voluntary basis. We use newsletter service providers for the processing of the newsletter, which are described below.
MailChimp
This website uses MailChimp for sending newsletters. The provider is MailChimp, The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 500, Atlanta, GA 30308 USA (hereinafter “MailChimp”). MailChimp is a service that can be used to organize and analyze the sending of newsletters. The data you provide for the purpose of subscribing to the newsletter (e.g., email address) will be stored on MailChimp’s servers in Germany or Ireland.
Our newsletters sent with MailChimp enable us to analyze the behavior of newsletter recipients. This can include analyzing how many recipients opened the newsletter message and how often each link in the newsletter was clicked. With so-called conversion tracking, it is also possible to analyze whether a pre-defined action (e.g., purchase of a product on this website) took place after clicking on the link in the newsletter. Further information on data analysis through MailChimp newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
If you do not want analysis by MailChimp, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.
The data you provided for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you are removed from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected by this.
After you are removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
For more information, please see the privacy policy of MailChimp at: https://www.cleverreach.com/de/datenschutz/.
Order Processing
We have concluded a contract for order processing (AVV) with the above-mentioned provider. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
8. Plugins and Tools
Google Maps
This page uses the map service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the features of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the purpose of uniform font display. When you call up Google Maps, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.
The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Insofar as the corresponding consent was requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
More information on handling user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
The company has a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards in data processing in the USA. Every company certified under the DPF commits to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
9. Online Marketing and Affiliate Programs
Affiliate Programs on this Website
We participate in affiliate partner programs. In affiliate partner programs, advertisements of a company (advertiser) are placed on websites of other companies in the affiliate partner network (publishers). If you click on one of these affiliate advertisements, you will be redirected to the advertised offer. If you subsequently make a certain transaction (conversion), the publisher receives a commission for this. To calculate this commission, it is necessary for the affiliate network operator to be able to trace back through which advertisement you came to the respective offer and carried out the predefined transaction. For this purpose, cookies or similar recognition technologies (e.g., device fingerprinting) are used.
The storage and analysis of the data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the correct calculation of its affiliate commission. Insofar as the corresponding consent was requested, processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
We participate in the following affiliate programs:
AWIN
The operator of the affiliate network is AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter “AWIN”).
AWIN and the publisher are jointly responsible for the data processing related to the partner program. The obligations they jointly bear are set out in an agreement on joint processing. According to this agreement, you can address your data protection concerns to both responsible parties. The one contacted first will respond to your request. Each responsible party independently provides data protection information according to Articles 13, 14, and 26 of the GDPR and takes the necessary measures to protect personal data and to comply with the other GDPR regulations in its company. The contract for joint processing can be accessed in the AWIN terms and conditions at the following link: https://s3.amazonaws.com/docs.awin.com/Legal/Publisher+Terms/2020/DE+Publisher+Terms+GDPR+Annex.pdf.
10. eCommerce and Payment Providers
Processing of Data (Customer and Contract Data)
We collect, process, and use personal customer and contract data for the establishment, content design, and modification of our contractual relationships. Personal data regarding the use of this website (usage data) is collected, processed, and used only to the extent necessary to enable the user to utilize the service or for billing. The legal basis for this is Art. 6 para. 1 lit. b GDPR.
The collected customer data will be deleted after completion of the order or termination of the business relationship and after any applicable legal retention periods have expired. Legal retention periods remain unaffected.
Data Transmission at the Conclusion of a Contract for Online Shops, Retailers, and Goods Dispatch
If you order goods from us, we will pass on your personal data to the transport company entrusted with the delivery and to the payment service provider responsible for payment processing. Only the data necessary for the respective service provider to fulfill its task is released. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given the appropriate consent according to Art. 6 para. 1 lit. a GDPR, we will pass on your email address to the transport company entrusted with the delivery, so that it can inform you by email about the shipping status of your order; you can revoke this consent at any time.
Order Processing via Dropshipping
If you order goods from us, it is possible that your order will be sent directly from our merchants to you (dropshipping). For this purpose, we pass on your name, delivery address, and – if necessary for the delivery – your phone number to the dispatching company. The transfer takes place exclusively for the purpose of goods delivery.
The legal basis for data processing is Art. 6 para. 1 lit. b GDPR (contract fulfillment) and our legitimate interest in the most rapid and effective purchase processing in the sense of Art. 6 para. 1 lit. f GDPR.
We currently do not dispatch goods using the following merchants as part of dropshipping:
Payment Services
We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contract and privacy policies of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, comfortable, and secure payment process (Art. 6 para. 1 lit. f GDPR). Insofar as consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future.
We use the following payment services/payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full. Details can be found in PayPal’s privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Sofortüberweisung
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”). With the “Sofortüberweisung” process, we receive a payment confirmation from Sofort GmbH in real-time and can immediately begin fulfilling our obligations. If you choose the payment method “Sofortüberweisung”, you transmit the PIN and a valid TAN to Sofort GmbH, which it can use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you provided. It then immediately sends us a transaction confirmation. After logging in, your turnover, the credit line of the overdraft facility, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment data entered by you and your personal data are also transmitted to Sofort GmbH. This data is necessary to unequivocally establish your identity and prevent fraud attempts. Details about payment with Sofortüberweisung can be found in the following links https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.
PayOne
The provider of this payment service is PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt am Main (hereinafter “PayOne”). Details can be found in PayOne’s privacy policy: https://www.payone.com/DE-de/datenschutz.
giropay
The provider of this payment service is paydirekt GmbH, Stephanstraße 14 – 16, 60313 Frankfurt am Main (hereinafter “giropay”). Details can be found in giropay’s privacy policy: https://www.paydirekt.de/agb/index.html.
Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).
Mastercard may transfer data to its parent company in the USA. The data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.
VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).
The United Kingdom is considered a data protection-safe third country. This means that the UK has a level of data protection equivalent to the level in the European Union.
VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.
Further information can be found in VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
